Abstract The 128th China Import and Export Fair (Canton Fair for short) will be held online from October 15-24. Successfully hosting the 128th Canton Fair and further giving full play to the role of the Canton Fair’s all-round opening-up platform has a very important meaning for smoothing the foreign trade industry chain and supply chain...

The 128th China Import and Export Fair (Canton Fair for short) will be held online from October 15-24. Successfully hosting the 128th Canton Fair and further giving play to the role of the Canton Fair's all-round opening-up platform is of great significance for smoothing the foreign trade industry chain and supply chain.

　　 On September 28, the head of the Foreign Trade Department of the Ministry of Commerce gave a detailed introduction to the 128th Canton Fair. This year's Canton Fair will continue to set up 50 exhibition areas according to 16 categories of commodities, with a total of about 60,000 booths and about 25,000 domestic and foreign exhibitors. In order to implement the relevant requirements of the Party Central Committee and the State Council on helping enterprises to relieve their difficulties, reduce fees and burdens, help enterprises develop international markets, and boost the confidence of all parties, the Ministry of Commerce has decided not to charge enterprises for participation fees during the 128th Canton Fair online. No fees are charged to cross-border e-commerce platforms participating in synchronization activities. At present, the preparations for the exhibition, investment promotion, and supporting services for the current Canton Fair are progressing in an orderly manner as planned.

　　The platform function is more perfect. This year's Canton Fair has further enriched the functions of the online platform. There will be columns for exhibitors and exhibits, supply and procurement docking, virtual exhibition halls, exhibitor live broadcasts, news and events, conference services, cross-border e-commerce areas, etc., which will be displayed, promoted, and provided online 24/7 Functions such as docking and online negotiation are integrated. Since the platform went live on September 15th, companies have been actively uploading exhibit information. As of September 25, about 2.02 million exhibits have been uploaded.

　　 Investment promotion continued to increase. Solidly carry out full coverage, multi-level global investment promotion. Through official website, social media, e-mail and other channels, the information of this Canton Fair will be released to global buyers. Chinese embassies (consulates) abroad and foreign consulates in Guangzhou actively assist in expanding the promotion invitation. Make full use of mainstream search engines and social media, carry out precision marketing in key industries and key markets, and launch "cloud promotion" activities in more than 30 countries and regions to attract more buyers' attention and participation in this Canton Fair. At the same time, we will strengthen buyer training and key customer contacts, and strive to improve buyer experience.

　　 The supporting activities are more abundant. This session of the Canton Fair will launch the Canton Fair Export Product Design Award (CF Award) review to promote the high-quality development of foreign trade with design innovation. Several new product launch live events will be held online to showcase the latest products of quality companies in the Canton Fair. Enriched online exhibition supporting services, providing product design and trade supporting services, online financial services, exhibition customs online services, intellectual property protection and trade dispute settlement, etc., adding logistics, inspection, certification and other business services in the exhibition. Provide intelligent customer service to provide a more convenient consulting experience for all participants.

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