Key words abrasives, marketing | 2020-03-19 09: 17: 11 | Source China Superhard Materials Network
Abstract Recently, with the outbreak of the new crown pneumonia epidemic, all industries have severely affected. For the abrasive and abrasive industry with a certain market capacity, dangers and opportunities always go hand in hand, and the impact and impact on the industry are both huge. After this epidemic, facing new consumption by consumers ...
Recently, with the outbreak of the new crown pneumonia epidemic, all industries have severely affected. For the abrasive and abrasive industry with a certain market capacity, dangers and opportunities always go hand in hand, and the impact and impact on the industry are huge. of. After the epidemic, consumers are facing new consumption patterns. For the abrasive and abrasive industry, this is both an opportunity and a challenge. Opportunities and crises coexist. The epidemic will be a major reshuffle to accelerate the survival of the fittest.
The epidemic has had a significant impact on services, transportation, and industrial production. There are finished eggs under the nest cover, and the abrasive industry is not immune. For the abrasive and abrasive industry, it is estimated that offline sales will encounter resistance this year, but not everything is bad. First of all, the epidemic's restraint on the demand for abrasive tools is only short-term. In the long run, after such a month or two of obstacles in logistics, raw materials and other issues, it can promote the industry's yearning for consumption. People will favor products of higher quality abrasives and abrasives, and at the same time, the epidemic will force the growth of enterprises, and the marketing model of the abrasives and abrasives industry will also take this opportunity to change. From a management and marketing perspective, online and offline coexistence The pattern will gradually emerge.
The abrasive abrasive industry must realize that the distribution model of abrasive abrasives may be undergoing transformation and upgrade from "offline" to "online + offline". There is a big difference between online marketing and traditional offline marketing. In the past, offline marketing, the industry's more work was to do a good job of product quality. Today's online marketing requires both product quality and service, Business policies, etc., form popular content for dissemination, and then turn into potential users.
So how should the marketing layout of abrasives change during and after the epidemic?
The advent of the epidemic has accelerated the development of the online and offline integration of abrasives and abrasives, and forced the abrasives and abrasives companies to explore and open up omni-channel marketing. The parallel development of online and offline dual lines may become one of the relatively mainstream marketing methods in the abrasive abrasive industry.
It is undeniable that the parallel development of online and offline during the epidemic period is still new to the industry, but enterprises should not stop there, but should also consider the company's countermeasures after the epidemic. If the current company's main business is online and the promotion is much stronger than offline, this strategy can increase sales in a short period of time and reduce the pressure on business operations.
But it is also necessary to clarify the nature of the parallel development of online and offline dual lines. The main function of online marketing is to obtain customers by high-quality products, or to acquire customers by value. Under the catalysis of the first year of 5G, various online platforms will become more and more open, and various forms of online marketing platforms are emerging one after another. Enterprises should create more valuable content or products to attract customers. In the future, the offline function of the mill will tend to have both a sales product and a consumer experience.
In addition to preparing for a change in marketing methods, the most important thing is that the product is sufficiently attractive. The abrasive and abrasive tool industry has a long history of development, but at present, the price of products is still dominated by enterprises, and the products themselves lack relative competitiveness. In the future, if the brand wants to go further, it is still necessary to work hard on the product and break through the key points on the technical level.
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