Core Tip: Diamond tool manufacturing enterprises are divided into four categories: production of professional stone processing diamond tools, production of building renovation projects, highway engineering diamond tools, production and processing of polished tiles with diamond tools, production of diamond tools for machining
We are still classified by product.
(1) Production of professional diamond tools for stone processing (main products are large saw blades);
(2) Production of building renovation projects, diamond tools for highway engineering (mainly small saw blades, road saw blades, engineering thin-walled drill bits);
(3) Diamond tools for the production and processing of polished tiles (the main products are rollers and grinding wheels);
(4) Production of diamond tools (grinding rods, resin grinding wheels, etc.) for machining.
The first class of professional diamond tools for stone processing is the source of high-speed development of the diamond industry. It is precisely because the demand for diamond tools in stone processing in the early 1990s drove the take-off of China's diamond tool industry and laid the development model of today. The commercial feature of such products is that buyers are relatively concentrated and can have a considerable market size in a small area. Such products are not easy to transport, suitable for near-production, most of which are sold directly to users, and are highly regional products. Therefore, regional manufacturers have been formed at present, and major regions include Fujian, Guangdong and Shandong. Several large markets in Guangxi. Because of the above analysis, it has not yet formed a national famous manufacturer of large-scale saw blades for stone processing.
Representative company: Quanzhou Zhongzhi Diamond Tools Co., Ltd. Wanlong Diamond Tools Co., Ltd.
The second type of building renovation project, the development process of the production enterprise of diamond tool products for highway engineering, can be said to be in sync with the economic development of China. The increase in the application of such products reflects the continuous improvement of China's economic development. It is precisely because of the efforts of small saw blade manufacturers that the industry has entered the international market, joined the ranks of global market competition, and laid the pivotal position of China's diamond industry in the global market with outstanding performance. These products are characterized by small size and easy standardization, but the terminal buyers are scattered and the market is widely distributed. Products are mainly distributed by dealers. Such products are easy to globalize business products, where the price is low, and the basic technical requirements can be guaranteed, the dealers are willing to purchase goods from where. Therefore, at present, about seven or eight manufacturers of such products have become well-known manufacturers at home and abroad. The low-end products of more than two-thirds of the world's small saw blades are made in China. Because such products are mainly foreign and domestic, targeting the global market, spanning both domestic and foreign markets. Only the domestic and international markets are basically mature and the competition is fierce.
Representative company: Boshen Tools Co., Ltd. Little Bee Diamond Tools Co., Ltd.
The third type of polished tile diamond tool products are mainly used for polishing whole body tiles and vitrified tiles. Similar to the first category of products, such products are relatively concentrated in the promotion market, and a large number of large and small-sized customers are gathered in a small area, which is very convenient for product sales. Therefore, the product is sold almost directly to users. However, such products are technically more difficult than the first category. Similar to the first category of products, due to the regional nature of the product market, the market capacity space is limited. At present, the market for such products has also matured, and the growth rate is limited.
Representative company: Benlang New Material Technology Co., Ltd. Guangdong Xinjingang Diamond Tools Co., Ltd.
The fourth category of diamond tool products for machining is the starting point for the application of diamond tools. Due to the demand for machining, we have started our synthetic diamond industry. However, for a long time, because the foundation of China's machinery industry is too weak, such products can not form a big market. At the same time, due to the low level of mechanical manufacturing technology, it also affects the manufacturing precision of the product, making it difficult to meet the requirements of machining. At present, manufacturers that manufacture such products in China have hardly formed scales, and most of them can only produce low-end products that are not demanding. Such as grinding rods for mold processing, boring tools, resin grinding wheels for grinding carbide tools and a small amount of glass processing grinding wheels. However, with the improvement of China's industrial level, the demand for such products in the machine processing industry has grown rapidly, and most of them are currently imported from abroad. The added value of this kind of product is the largest, and the value of 100 yuan worth of diamond or CBN raw materials can produce 1000 yuan worth of products.
Representative company: Pres Precision Tools Co., Ltd. Sanmao White Dove Abrasives
Situation Analysis
From the above analysis, we have a basic understanding of the overall picture of the diamond industry, we analyze the status quo.
(1) Despite the impact of the country's economic transformation, the diamond industry is still a developing industry. The barriers to invasion are not high, and new entrants still have opportunities.
(2) There may be alternatives from the specific tool, but it is difficult to replace other diamond tool products because diamond is the hardest material on earth and cannot be replaced.
(3) Supplier pressure. The raw materials for the manufacture of diamond tools are mainly diamond, metal powder and steel. These suppliers are more dispersed in China, and there are many merchants and manufacturers, which are not too much pressure. The supplier pressure of diamond manufacturers is mainly cemented carbide top hammer and pyrophyllite powder, which is slowed down due to the improvement of the process.
(4) Buyer pressure. Of course, the customer is always the most important. For the four different types of diamond tools, the customer situation is different, and the factors that determine the buyer's strength are different.
The first category is the stone processing industry users. Because the profit of the stone processing industry is greatly reduced, and the stone buyer purchases a large amount, it is sensitive to the price;
The second type of construction project uses direct customers. Since the marketing channels of such products are not directly oriented to users, but are distributed through merchants, chain stores, supermarkets, wholesalers and importers, intermediaries are seeking to maximize profit margins and are very price sensitive. ;
The third type of tool is used in the ceramic tile industry. In the past few years, due to the high profit of the ceramic tile industry, when the tiled tiles were produced from the processing line, it was like a hundred yuan renminbi banknotes printed out. same. At that time, they were not sensitive to the price of diamond rollers and grinding wheels. (11600×600 drums can be sold for 20,000 yuan/piece, imported Italian products for 5,000 dollars.) Nowadays, the ceramic tile industry is extremely miserable, and the price of diamond tools is particularly sensitive, not only diamonds. The price of tools has fallen by 60%, and the trading conditions are also poor. Almost all of them are based on the results of the use of liquidation;
The fourth category of products is still not sensitive to price, quality and performance are the first.
Therefore, the five forces that actually determine the profitability of the diamond industry are still the competition between existing companies in our industry.
Through the above analysis, we can roughly see the basic overview of the diamond industry. Let us think about it, we will come to the conclusion that the profitability of an enterprise depends not only on the technical content of the product, but also on the upgrading of the industrial structure.
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Henry Wang | Quote Manager
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-Email: ceo@zdiamondtools.com
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